UX/UI Design
Yazam App UX/UI Redesign
Led complete UX/UI redesign of business plan app, including user research,
mobile optimization, and bilingual implementation with interactive prototypes.
Industry :
Business Plan Building Platform
Client :
Yazam
Problem :
Traditional business planning is intimidating and complex, often requiring costly consultants or confusing templates
Yazam’s existing app faced usability issues, making it hard for entrepreneurs - especially first-time users and non-technical founders - to complete their business plans
The challenge: redesign the entire user experience to make business planning accessible, guided, and achievable for anyone, regardless of experience level
Research & Discovery :
Analyzed the existing user experience to uncover key usability challenges.
Key Pain Points Identified
User Overwhelm - complex interface intimidated new users
Lack of Guidance - users felt lost without clear direction
Progress Confusion - no clear sense of completion or next steps
Technical Barriers - interface not intuitive for non-technical entrepreneurs
Mobile Limitations - poor mobile experience reduced accessibility
💡 Insights showed that users needed more than a tool - they needed a supportive, educational experience that builds confidence throughout the process.
Design Strategy & Goals :
Transform business planning from a daunting task into an empowering, step-by-step journey
Key Focus Areas
Simplify Complexity - break business planning into guided, digestible steps
Build Confidence - add clear progress indicators and supportive guidance
Ensure Accessibility - design intuitive experiences for all skill levels
Cross-Platform Consistency - deliver a seamless experience across desktop and mobile
Cultural Adaptation - include bilingual functionality and RTL support for diverse users
Creative Solution :
Design Execution
Designed a clean, guidance-focused interface that functions like a knowledgeable mentor, not just a digital tool
Prioritized user education and confidence-building through every interaction
Key Design Elements
Clean, Intuitive Interface - removed visual clutter to keep focus on user tasks
Step-by-Step Guidance - progressive flow with clear instructions at each stage
Progress Tracking System - visual indicators showing completion and next steps
Instructional Flow Design - built-in explanations and prompts within the workflow
Responsive Mobile Design - optimized layouts, inputs, and navigation for all devices
Bilingual Adaptation - full Hebrew and English support with RTL considerations
PROTOTYPE :
Interactive Demonstrations
New User Flow Video - complete user journey showcasing the redesigned onboarding process
Instructional Flow Video - highlights the step-by-step guidance system and contextual help features in action
Mobile Version Video - demonstrates responsive design adaptation and mobile-optimized interactions
New User Flow :
Instructional flow :
Mobile Version Design :
outcome & impact :
Transformed business plan creation from an overwhelming task into an achievable, guided process
Reduced user drop-off rates and increased completion confidence through intuitive design
Made professional business planning accessible to entrepreneurs of all experience levels
Responsive design expanded usability across devices and platforms
Bilingual implementation opened access to multiple markets and audiences
Instructional flow system empowers users to create comprehensive business plans independently
UX/UI Design
Yazam App UX/UI Redesign
Led complete UX/UI redesign of business plan app, including user research,
mobile optimization, and bilingual implementation with interactive prototypes.
Industry :
Business Plan Building Platform
Client :
Yazam
Problem :
Traditional business planning is intimidating and complex, often requiring costly consultants or confusing templates
Yazam’s existing app faced usability issues, making it hard for entrepreneurs - especially first-time users and non-technical founders - to complete their business plans
The challenge: redesign the entire user experience to make business planning accessible, guided, and achievable for anyone, regardless of experience level
Research & Discovery :
Analyzed the existing user experience to uncover key usability challenges.
Key Pain Points Identified
User Overwhelm - complex interface intimidated new users
Lack of Guidance - users felt lost without clear direction
Progress Confusion - no clear sense of completion or next steps
Technical Barriers - interface not intuitive for non-technical entrepreneurs
Mobile Limitations - poor mobile experience reduced accessibility
💡 Insights showed that users needed more than a tool - they needed a supportive, educational experience that builds confidence throughout the process.
Design Strategy & Goals :
Transform business planning from a daunting task into an empowering, step-by-step journey
Key Focus Areas
Simplify Complexity - break business planning into guided, digestible steps
Build Confidence - add clear progress indicators and supportive guidance
Ensure Accessibility - design intuitive experiences for all skill levels
Cross-Platform Consistency - deliver a seamless experience across desktop and mobile
Cultural Adaptation - include bilingual functionality and RTL support for diverse users
Creative Solution :
Design Execution
Designed a clean, guidance-focused interface that functions like a knowledgeable mentor, not just a digital tool
Prioritized user education and confidence-building through every interaction
Key Design Elements
Clean, Intuitive Interface - removed visual clutter to keep focus on user tasks
Step-by-Step Guidance - progressive flow with clear instructions at each stage
Progress Tracking System - visual indicators showing completion and next steps
Instructional Flow Design - built-in explanations and prompts within the workflow
Responsive Mobile Design - optimized layouts, inputs, and navigation for all devices
Bilingual Adaptation - full Hebrew and English support with RTL considerations
PROTOTYPE :
Interactive Demonstrations
New User Flow Video - complete user journey showcasing the redesigned onboarding process
Instructional Flow Video - highlights the step-by-step guidance system and contextual help features in action
Mobile Version Video - demonstrates responsive design adaptation and mobile-optimized interactions
New User Flow :
Instructional flow :
Mobile Version Design :
outcome & impact :
Transformed business plan creation from an overwhelming task into an achievable, guided process
Reduced user drop-off rates and increased completion confidence through intuitive design
Made professional business planning accessible to entrepreneurs of all experience levels
Responsive design expanded usability across devices and platforms
Bilingual implementation opened access to multiple markets and audiences
Instructional flow system empowers users to create comprehensive business plans independently
UX/UI Design
Yazam App UX/UI Redesign
Led complete UX/UI redesign of business plan app, including user research,
mobile optimization, and bilingual implementation with interactive prototypes.
Industry :
Business Plan Building Platform
Client :
Yazam
Problem :
Traditional business planning is intimidating and complex, often requiring costly consultants or confusing templates
Yazam’s existing app faced usability issues, making it hard for entrepreneurs - especially first-time users and non-technical founders - to complete their business plans
The challenge: redesign the entire user experience to make business planning accessible, guided, and achievable for anyone, regardless of experience level
Research & Discovery :
Analyzed the existing user experience to uncover key usability challenges.
Key Pain Points Identified
User Overwhelm - complex interface intimidated new users
Lack of Guidance - users felt lost without clear direction
Progress Confusion - no clear sense of completion or next steps
Technical Barriers - interface not intuitive for non-technical entrepreneurs
Mobile Limitations - poor mobile experience reduced accessibility
💡 Insights showed that users needed more than a tool - they needed a supportive, educational experience that builds confidence throughout the process.
Design Strategy & Goals :
Transform business planning from a daunting task into an empowering, step-by-step journey
Key Focus Areas
Simplify Complexity - break business planning into guided, digestible steps
Build Confidence - add clear progress indicators and supportive guidance
Ensure Accessibility - design intuitive experiences for all skill levels
Cross-Platform Consistency - deliver a seamless experience across desktop and mobile
Cultural Adaptation - include bilingual functionality and RTL support for diverse users
Creative Solution :
Design Execution
Designed a clean, guidance-focused interface that functions like a knowledgeable mentor, not just a digital tool
Prioritized user education and confidence-building through every interaction
Key Design Elements
Clean, Intuitive Interface - removed visual clutter to keep focus on user tasks
Step-by-Step Guidance - progressive flow with clear instructions at each stage
Progress Tracking System - visual indicators showing completion and next steps
Instructional Flow Design - built-in explanations and prompts within the workflow
Responsive Mobile Design - optimized layouts, inputs, and navigation for all devices
Bilingual Adaptation - full Hebrew and English support with RTL considerations
PROTOTYPE :
Interactive Demonstrations
New User Flow Video - complete user journey showcasing the redesigned onboarding process
Instructional Flow Video - highlights the step-by-step guidance system and contextual help features in action
Mobile Version Video - demonstrates responsive design adaptation and mobile-optimized interactions
New User Flow :
Instructional flow :
Mobile Version Design :
outcome & impact :
Transformed business plan creation from an overwhelming task into an achievable, guided process
Reduced user drop-off rates and increased completion confidence through intuitive design
Made professional business planning accessible to entrepreneurs of all experience levels
Responsive design expanded usability across devices and platforms
Bilingual implementation opened access to multiple markets and audiences
Instructional flow system empowers users to create comprehensive business plans independently