styling with shine branding
Developed brand identity for personal styling consultancy targeting women 45+,
including logo, color palette, typography, and brand guidelines.
Industry :
Personal Styling & Fashion Consultancy
Client :
Styling with Shine
Branding
Market Insight & Brand Challenge :
The personal styling market is saturated with brands targeting younger audiences, leaving mature women (45+) feeling overlooked and underrepresented.
Styling with Shine needed a brand identity that authentically speaks to women who want to embrace their style with confidence - not chase trends meant for younger generations.
The challenge: create a brand that feels sophisticated and elegant without being outdated, vibrant and energetic without being juvenile, and empowering without being patronizing.
Market Insight & Brand Challenge :
Styling with Shine bridges the gap between modern fashion trends and timeless sophistication, designed specifically for women in their prime years.
The brand positioning is built around three core pillars:
Empowerment - building confidence through authentic self-expression
Sophistication - refined style that celebrates life experience and wisdom
Creativity - encouraging personal style exploration and individuality
💡 The brand’s unique value proposition: helping mature women feel polished, authentic and radiant by blending contemporary trends with classic elegance - creating looks that are age-appropriate without being age-limiting.
Creative Solution :
Design Execution
Developed a visual identity that embodies confidence, grace and vitality - while avoiding clichés often tied to mature women’s brands.
Created a design system that balances contemporary appeal with timeless elegance, ensuring the brand feels both current and enduring.
The visual language conveys warmth and approachability while maintaining the premium quality expected from a professional styling consultancy.
Key Design Elements
Logo Design – elegant primary wordmark with icon variations and monogram option
Color Palette – warm, sophisticated tones with accessible contrast ratios for the target demographic
Typography – clean, readable typefaces that express professionalism and warmth
Visual Elements – custom iconography, elegant patterns and photography guidelines emphasizing authentic representation
Marketing Materials :
Business Card & Stationery Design - elegant print materials reinforcing brand professionalism
Service Brochures & Lookbooks - curated layouts showcasing offerings and visual storytelling
Social Media Templates & Graphics - cohesive, on-brand visuals for digital engagement
Website Design Concepts - modern, user-friendly interface reflecting the brand’s sophistication
outcome & impact :
Successfully differentiates Styling with Shine in the crowded personal styling market by authentically connecting with an underserved demographic
Sophisticated yet approachable visual system builds immediate trust with mature women often overlooked by mainstream fashion brands
Cohesive brand identity positions the consultancy as both professional and personal, fostering emotional connection and long-term loyalty
Goes beyond traditional styling services to empower women to embrace their authentic style journey with confidence and grace
More Projects
styling with shine branding
Developed brand identity for personal styling consultancy targeting women 45+,
including logo, color palette, typography, and brand guidelines.
Industry :
Personal Styling & Fashion Consultancy
Client :
Styling with Shine
Branding
Market Insight & Brand Challenge :
The personal styling market is saturated with brands targeting younger audiences, leaving mature women (45+) feeling overlooked and underrepresented.
Styling with Shine needed a brand identity that authentically speaks to women who want to embrace their style with confidence - not chase trends meant for younger generations.
The challenge: create a brand that feels sophisticated and elegant without being outdated, vibrant and energetic without being juvenile, and empowering without being patronizing.
Market Insight & Brand Challenge :
Styling with Shine bridges the gap between modern fashion trends and timeless sophistication, designed specifically for women in their prime years.
The brand positioning is built around three core pillars:
Empowerment - building confidence through authentic self-expression
Sophistication - refined style that celebrates life experience and wisdom
Creativity - encouraging personal style exploration and individuality
💡 The brand’s unique value proposition: helping mature women feel polished, authentic and radiant by blending contemporary trends with classic elegance - creating looks that are age-appropriate without being age-limiting.
Creative Solution :
Design Execution
Developed a visual identity that embodies confidence, grace and vitality - while avoiding clichés often tied to mature women’s brands.
Created a design system that balances contemporary appeal with timeless elegance, ensuring the brand feels both current and enduring.
The visual language conveys warmth and approachability while maintaining the premium quality expected from a professional styling consultancy.
Key Design Elements
Logo Design – elegant primary wordmark with icon variations and monogram option
Color Palette – warm, sophisticated tones with accessible contrast ratios for the target demographic
Typography – clean, readable typefaces that express professionalism and warmth
Visual Elements – custom iconography, elegant patterns and photography guidelines emphasizing authentic representation
Marketing Materials :
Business Card & Stationery Design - elegant print materials reinforcing brand professionalism
Service Brochures & Lookbooks - curated layouts showcasing offerings and visual storytelling
Social Media Templates & Graphics - cohesive, on-brand visuals for digital engagement
Website Design Concepts - modern, user-friendly interface reflecting the brand’s sophistication
outcome & impact :
Successfully differentiates Styling with Shine in the crowded personal styling market by authentically connecting with an underserved demographic
Sophisticated yet approachable visual system builds immediate trust with mature women often overlooked by mainstream fashion brands
Cohesive brand identity positions the consultancy as both professional and personal, fostering emotional connection and long-term loyalty
Goes beyond traditional styling services to empower women to embrace their authentic style journey with confidence and grace
More Projects
styling with shine branding
Developed brand identity for personal styling consultancy targeting women 45+,
including logo, color palette, typography, and brand guidelines.
Industry :
Personal Styling & Fashion Consultancy
Client :
Styling with Shine
Branding
Market Insight & Brand Challenge :
The personal styling market is saturated with brands targeting younger audiences, leaving mature women (45+) feeling overlooked and underrepresented.
Styling with Shine needed a brand identity that authentically speaks to women who want to embrace their style with confidence - not chase trends meant for younger generations.
The challenge: create a brand that feels sophisticated and elegant without being outdated, vibrant and energetic without being juvenile, and empowering without being patronizing.
Market Insight & Brand Challenge :
Styling with Shine bridges the gap between modern fashion trends and timeless sophistication, designed specifically for women in their prime years.
The brand positioning is built around three core pillars:
Empowerment - building confidence through authentic self-expression
Sophistication - refined style that celebrates life experience and wisdom
Creativity - encouraging personal style exploration and individuality
💡 The brand’s unique value proposition: helping mature women feel polished, authentic and radiant by blending contemporary trends with classic elegance - creating looks that are age-appropriate without being age-limiting.
Creative Solution :
Design Execution
Developed a visual identity that embodies confidence, grace and vitality - while avoiding clichés often tied to mature women’s brands.
Created a design system that balances contemporary appeal with timeless elegance, ensuring the brand feels both current and enduring.
The visual language conveys warmth and approachability while maintaining the premium quality expected from a professional styling consultancy.
Key Design Elements
Logo Design – elegant primary wordmark with icon variations and monogram option
Color Palette – warm, sophisticated tones with accessible contrast ratios for the target demographic
Typography – clean, readable typefaces that express professionalism and warmth
Visual Elements – custom iconography, elegant patterns and photography guidelines emphasizing authentic representation
Marketing Materials :
Business Card & Stationery Design - elegant print materials reinforcing brand professionalism
Service Brochures & Lookbooks - curated layouts showcasing offerings and visual storytelling
Social Media Templates & Graphics - cohesive, on-brand visuals for digital engagement
Website Design Concepts - modern, user-friendly interface reflecting the brand’s sophistication
outcome & impact :
Successfully differentiates Styling with Shine in the crowded personal styling market by authentically connecting with an underserved demographic
Sophisticated yet approachable visual system builds immediate trust with mature women often overlooked by mainstream fashion brands
Cohesive brand identity positions the consultancy as both professional and personal, fostering emotional connection and long-term loyalty
Goes beyond traditional styling services to empower women to embrace their authentic style journey with confidence and grace