Erez Foundation Website reDesign

Non-profit website redesign, focusing on accessibility, responsive design
and optimized donation flows

Industry :

Non-profit Organization

Client :

Erez Foundation- Student Project

UX/UI Design

Problem :

The existing website is missing a lot of important information and stories that need to be told, including:

  • Key details about the brand

  • Its values and mission

  • What makes it unique

None of which are being clearly communicated.


As seen in the photos below, the site also faces several visual issues, such as - black text placed directly over photos and a general lack of storytelling and visual hierarchy, which makes the experience feel unclear and disconnected.


The challenge was to design a modern, accessible platform that honors military heritage and tells their stories, while still feeling welcoming to families and supporters from diverse backgrounds.

Design Strategy & Goals :

Design Strategy & Goals

  • Mission-Driven Experience - turns visitors into active supporters

  • Clear Mission Communication - instantly conveys the foundation’s purpose and impact

  • Accessibility First - designed to support users of all abilities and needs

  • Engagement Optimization - creates clear pathways for volunteering, donating and participation

  • Trust Building - professional design reflecting the foundation’s credibility and military heritage

  • Mobile Accessibility - fully responsive design for families and supporters on the go

wireframes :

Creative Solution :

Design Execution

  • Designed a welcoming, accessible website balancing the foundation’s military heritage with a family-friendly approach

  • Used clear visual hierarchy and intuitive navigation to guide visitors from understanding to engagement and action

  • Combined professionalism with warmth, creating an environment where veterans and families feel comfortable exploring programs


Key Design Elements

  • Welcoming Visual Language - accessible design appealing to diverse audiences

  • Clear Content Hierarchy - structured information architecture for easy comprehension

  • Accessibility-First Design - inclusive features for users of all abilities

  • Intuitive Navigation - streamlined paths to key actions and content

  • Responsive Layout - optimized for desktop and mobile experiences

  • Mission-Focused Messaging - clearly communicates the foundation’s unique approach

Home page dESIGN :

home page prototype :

inner pages prototype :

mobile prototype :

outcome & impact :

  • Positions the Erez Foundation as a credible and impactful organization through meaningful storytelling

  • Clear navigation and welcoming design boost user engagement and understanding

  • Optimized donation and flows drive meaningful supporter action

  • Accessibility-first design ensures the foundation can serve all members of its community

  • Professional presentation builds trust and credibility with donors and partners

  • Makes the foundation’s unique programs accessible and personal stories to diverse audiences

Some works displayed on this site may contain copyrighted material and used for educational purposes during studies at 6b studio as “fair use” and non profitable purposes.

Roni Shein

Social :

© 2025 Roni Shein

Erez Foundation Website reDesign

Non-profit website redesign, focusing on accessibility, responsive design
and optimized donation flows

Industry :

Non-profit Organization

Client :

Erez Foundation- Student Project

UX/UI Design

Problem :

The existing website is missing a lot of important information and stories that need to be told, including:

  • Key details about the brand

  • Its values and mission

  • What makes it unique

None of which are being clearly communicated.


As seen in the photos below, the site also faces several visual issues, such as - black text placed directly over photos and a general lack of storytelling and visual hierarchy, which makes the experience feel unclear and disconnected.


The challenge was to design a modern, accessible platform that honors military heritage and tells their stories, while still feeling welcoming to families and supporters from diverse backgrounds.

Design Strategy & Goals :

Design Strategy & Goals

  • Mission-Driven Experience - turns visitors into active supporters

  • Clear Mission Communication - instantly conveys the foundation’s purpose and impact

  • Accessibility First - designed to support users of all abilities and needs

  • Engagement Optimization - creates clear pathways for volunteering, donating and participation

  • Trust Building - professional design reflecting the foundation’s credibility and military heritage

  • Mobile Accessibility - fully responsive design for families and supporters on the go

wireframes :

Creative Solution :

Design Execution

  • Designed a welcoming, accessible website balancing the foundation’s military heritage with a family-friendly approach

  • Used clear visual hierarchy and intuitive navigation to guide visitors from understanding to engagement and action

  • Combined professionalism with warmth, creating an environment where veterans and families feel comfortable exploring programs


Key Design Elements

  • Welcoming Visual Language - accessible design appealing to diverse audiences

  • Clear Content Hierarchy - structured information architecture for easy comprehension

  • Accessibility-First Design - inclusive features for users of all abilities

  • Intuitive Navigation - streamlined paths to key actions and content

  • Responsive Layout - optimized for desktop and mobile experiences

  • Mission-Focused Messaging - clearly communicates the foundation’s unique approach

Home page dESIGN :

home page prototype :

inner pages prototype :

mobile prototype :

outcome & impact :

  • Positions the Erez Foundation as a credible and impactful organization through meaningful storytelling

  • Clear navigation and welcoming design boost user engagement and understanding

  • Optimized donation and flows drive meaningful supporter action

  • Accessibility-first design ensures the foundation can serve all members of its community

  • Professional presentation builds trust and credibility with donors and partners

  • Makes the foundation’s unique programs accessible and personal stories to diverse audiences

Some works displayed on this site may contain copyrighted material and used for educational purposes during studies at 6b studio as “fair use” and non profitable purposes.

Roni Shein

Social :

© 2025 Roni Shein

Erez Foundation Website reDesign

Non-profit website redesign, focusing on accessibility, responsive design
and optimized donation flows

Industry :

Non-profit Organization

Client :

Erez Foundation- Student Project

UX/UI Design

Problem :

The existing website is missing a lot of important information and stories that need to be told, including:

  • Key details about the brand

  • Its values and mission

  • What makes it unique

None of which are being clearly communicated.


As seen in the photos below, the site also faces several visual issues, such as - black text placed directly over photos and a general lack of storytelling and visual hierarchy, which makes the experience feel unclear and disconnected.


The challenge was to design a modern, accessible platform that honors military heritage and tells their stories, while still feeling welcoming to families and supporters from diverse backgrounds.

Design Strategy & Goals :

Design Strategy & Goals

  • Mission-Driven Experience - turns visitors into active supporters

  • Clear Mission Communication - instantly conveys the foundation’s purpose and impact

  • Accessibility First - designed to support users of all abilities and needs

  • Engagement Optimization - creates clear pathways for volunteering, donating and participation

  • Trust Building - professional design reflecting the foundation’s credibility and military heritage

  • Mobile Accessibility - fully responsive design for families and supporters on the go

wireframes :

Creative Solution :

Design Execution

  • Designed a welcoming, accessible website balancing the foundation’s military heritage with a family-friendly approach

  • Used clear visual hierarchy and intuitive navigation to guide visitors from understanding to engagement and action

  • Combined professionalism with warmth, creating an environment where veterans and families feel comfortable exploring programs


Key Design Elements

  • Welcoming Visual Language - accessible design appealing to diverse audiences

  • Clear Content Hierarchy - structured information architecture for easy comprehension

  • Accessibility-First Design - inclusive features for users of all abilities

  • Intuitive Navigation - streamlined paths to key actions and content

  • Responsive Layout - optimized for desktop and mobile experiences

  • Mission-Focused Messaging - clearly communicates the foundation’s unique approach

Home page dESIGN :

home page prototype :

inner pages prototype :

mobile prototype :

outcome & impact :

  • Positions the Erez Foundation as a credible and impactful organization through meaningful storytelling

  • Clear navigation and welcoming design boost user engagement and understanding

  • Optimized donation and flows drive meaningful supporter action

  • Accessibility-first design ensures the foundation can serve all members of its community

  • Professional presentation builds trust and credibility with donors and partners

  • Makes the foundation’s unique programs accessible and personal stories to diverse audiences

Some works displayed on this site may contain copyrighted material and used for educational purposes during studies at 6b studio as “fair use” and non profitable purposes.

Roni Shein

Social :

© 2025 Roni Shein